Monday, March 23, 2009

On #IN09


What a whirlwind couple of days IN09 was! I really should have blogged about it earlier, but when I came home to Montreal, I also came home to a pile of work. Not that I'm complaining...

But I digress.

Last week, I flew to Toronto for The Interactive Exchange, formerly known as ICE, which took place from March 17 to 19, 2009.

It was amazing. I met so many interesting people with so many interesting thoughts, working on so many interesting projects. These people are truly innovative. They have experience being successful in our tumultuous times. They have great ideas about where the industry should be headed.

Sure most of the creative ideas came from social media types while traditional media emphasized that they wouldn't work as a business model... (Check out #IN09 on Twitter for all the fun.)

Still, an amalgamation of points from both sides might lead to sustainable platforms, both in terms of business and content. Don't ask me which points though... I'm not that smart!

Some highlights?

  • The huge use of Twitter. Including the Twitter wall and panelist David Crow tweeting while on stage for "Future of the Medium (2): The New Rules".
  • Meeting people I only knew online and making new contact who have become online friends.
  • Discovering the variety of opportunities in interactive media, from news to gaming to social networking.
  • Seeing what everyone else is planning, implementing, raving about, working on...
  • Realizing that ethnography, aka the socio-anthropological impact of anything online is what really interests me.
And most importantly...

Finding out that there IS hope for the industry. Even though a lot of the news-related panels were a bit defeatists, I'm actually more optimistic now than before because I know the depth of creativity and the willpower of all those involved in helping the industry survive... no matter how different it will look and feel once it emerges from the turmoil.

Every panel I attended, whether I was there by choice or because I was assigned to it - via my super sneaky plan to get into IN09 by volunteering - gave me a wealth of knowledge and helped me grow as an online media content producer and enthusiast. Some filled me with wonder and others with so much information that I'll probably take another couple of weeks to finish processing it all.

And so, while this post was meant to be super insightful and full of goodies you may have missed if you didn't attend IN09, I'm just gonna leave it at this. And maybe I'll revisit the topic in a few weeks.

Meanwhile, check out the Twitter stream. It's worth it.

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